Hello! We are MTR Design and site making is our speciality. We work with UK based startups, established businesses, media companies and creative individuals and turn their ideas into reality. This is a thrill and we totally love it.

What’s been on our timetable in the past few weeks

Author: Zhivka Georgieva

Hi there! We’ve been out of writing here for a while but it was for a good reason – a new home in a new town and a whole bunch of new projects. read more ›

We’ve been busy lately with some stuff going on, so skipped posting for a couple of weeks. The main reason for the blog silence was the relocation of Milen, our managing director, (closely followed by his personal copywriter) in Wales in the beginning of August, so enjoying the English weather and the warm welcome Cardiff gave us was the main issue for a week or two and proved to be time taking for some of us, who are currently catching up with sharing the latest news about our projects.

Hopefully we are back on track and have a few new things to show you.

First of all we would really like to share what a wonderful job the Hugh’s Fish Fight website is doing. Last week the 4th episode was played on Channel 4 and we definitely hit some new records of public interest. The web site scored some of the highest numbers of visits we’ve seen and we are really proud of it managing to meet all the interest. Previously in the campaign our team expanded the range of the site and it went international – now it’s live and functioning on 11 different European languages.

The campaign is already making fisheries policy change and it wouldn’t be so successful unless it was the perfect combination of powerful and charismatic impact of the initiative and the strong and stable support of http://www.fishfight.net/.

Our arrival in UK was the perfect time for launching another MTR Design project – http://www.lifeinukthetest.co.uk/ which is quite a coincidence to start with. This site can give you some really useful information – something we could say for sure trying it at our moving to UK. So did lots of people who have benefited from it for the last couple of weeks (as free from the website stats). The website provides a throughout  information about the history, society and everyday life in UK and scrolling through the variety of lessons one can receive the best chances to pass the British Citizenship Test.

We are having great time in Cardiff. And no wonder as the Dizzyjam headquarters is situated here together with its most eminent members – Daf and Neil who are dangerously familiar with the club life in the Welsh capital. Well it hasn’t been exactly partying all night long during the last two weeks, mostly because of the many thing we had to deal with. Nevertheless the results are dizzying at the end of the day and make us happy the morning after. Some of these are the new feature of Dizzyjam – embeddable shops.

The Dizzyjam shop owners now have at their disposal a tool which helps them set and embed their shop on their own websites. Following few easy steps every merchandiser can integrate the functions and adjust the looks of their shop in their own web space, thus gaining more popularity in the crowded merch scene.

Well, that’s all for now. A humble sunray is sneaking through the clouds so we’ll try to catch it. All of you – our lovely UK friends and partners, feel free to join us any time you are around – just give us a call and we will find time for a beer and a talk.

Published in: Company News, General , Projects

Web Comes First, Design Should Follow

Author: Zhivka Georgieva

People tend to appreciate things by their appearance. Overcrowded flash websites or minimalistic hidden menus – it’s all about the hype of the day and the needs of the users. Or at least what we consider their needs are. Sometimes web design gets lost in the visuals and the original purpose of the web site is being pushed into the background by pretty animated pictures. read more ›

Recently I came across an interesting article by Marco Arment (http://www.marco.org/2011/05/14/instapaper-redesign-by-tim-van-damme) that illustrated in a simple, yet brilliant way my own idea about exaggerating the importance of the fancy design.

People tend to appreciate things by their appearance. Overcrowded flash websites or minimalistic hidden menus – it’s all about the hype of the day and the needs of the users. Or at least what we consider their needs are. Sometimes web design gets lost in the visuals and the original purpose of the web site is being pushed into the background by pretty animated pictures.

So it’s very important not to forget that in web design “web” comes first and “design” follows. Web sites are not just a couple of damn good artistic layouts, they are built for a reason, so they must be designed in a manner to serve this reason in the best possible way.

Of course I’m far from bringing in a manifesto for a web without pics, although I definitely stand for banning the flash.

The good design is crucial for drawing the users’ attention. But it should not distract them from their initial intention, or even worse – make them wander while searching throughout the site for what they needed in the first place – such a walk won’t last long.

On the other hand the extreme simplicity can give you much trouble. If you have several stylish “Kandinsky squares” on your site, while all the important features are out of reach, hidden somewhere in abundant site menus, they will be of little use for your exquisite visitors.

It’s easy to recognize when things have gone wrong in an application or a site. Unfortunately it’s not that simple to make things perfect. One could never guess what the preferences of all users will be – the rationality and emotionality are in different proportions in each person – some will like this http://www.alistapart.com/, others will go for that: http://waterlife.nfb.ca/ (it will take some time to browse all the elements). It depends on what you’re looking for. Fun, recreation, knowledge or service – not getting it on time can be frustrating even if there is a sweet melody playing and some terrific animation spinning around. Well, I’m in the park right now, using the municipal wi fi and I’m really doing my best to understand what is this orchestra and floating squares all about. Well, I gave it up. You’ve got my point.

It’s good to have smashing layouts, but it’s better to have the right design which will suit your website’s goals.

Remember when I mentioned how hard it is to blend the perfect mixture of emotional perceptions and rationality? In fact I found my own way for mixing both drinks – I always use the reason as a finger to point me what is the best solution. Every piece of the design should have a meaning and stand on the web page for a reason. Every image should have a story to tell. As long as I can explain the purpose and designation of each element on the site, I can tell for certain that the designer has done a great job.

Though designers want their full control over the creation process and the tools they use, it’s the project manager’s job to ask for reasonable and functional layouts.

Everybody should be left alone to do what they are best at, that including the manager who’s got the power to explain the concept to the designer and to bring together art and functionality in building an almost perfect, yet beautifully functioning web site.

Published in: General

Jamie Oliver wins 2010 TED prize

Author: Milen Nedev

Although we could hardly call him “our” client (after all we are only web developers), some of the most interesting projects we have been working on were for his companies.




read more ›

Although we could hardly call him “our” client (after all we are only web developers), some of the most interesting projects we have been working on were for his companies.


Internet definitely will not save the world, but I personally haven’t found yet a better way for meeting some of the best minds on the planet. Jamie is surely one of them: a person with a clear purpose, that excites and inspires thousands with his wishes big enough to change the world.

Published in: Company News, General

Hello and welcome to the official MTR Design Team blog

Author: Nikolay Nedev

Hardly anyone (even in Bulgaria) could recall that MTR Design was started in 2005 as a design department of the highly successful Bulgarian online magazine Media Times Review. read more ›

A little history

Hardly anyone (even in Bulgaria) could recall that MTR Design was started in 2005 as a design department of the highly successful Bulgarian online magazine Media Times Review.

Today, five years and a hundred completed projects later, we have established our UK branch, and it is pretty clear that 2010 will be for us an exciting year!

In our work we overcome many challenges, and constantly learn new stuff, so we thought it would be good to have a team blog, where we could share some useful info with you. Here we will be posting project updates, hot news and cool ideas! Keep an eye on it.

About the authors

Milen is a Project Manager, and a co-founder of MTR Design. He is also the first point of contact for our clients, and is personally “guilty” for the successful completion of a long list of web projects. Throughout the years he was responsible for the crafty befriending of clients such as: The Electric Sheep Company, River Cottage, BAA, and many other happy “victims”.

Nikolay is a former salesman turned Marketing | Business Development | Project Manager, and a co-founder of MTR Design. He is also the last point of contact for our clients due to his imaginable inability to improve his level of English. Throughout the years he successfully produced a number of inappropriate ideas for web applications, but to this very day his status of a “co-founder” keeps him steady in the team.

There is also a whole bunch of other highly suspicious individuals at MTR, that must be mentioned as they love being noted. Elena, Velentin, Stanislav, Vladimir, Marush and Alex all say hello to you.

See you around!

Published in: Company News, General