Brand new Seth Godin

В своята нова книжка Сет Годин ни разказва за новите Web 2.0 чудесии (flickr, de.licio.us, squidoo) и за това как да ги използваме, за да направим бизнеса си по-успешен. "Flipping the Funnel finishes the sentence. Now, I might just be right: Turn strangers into friends. Turn friends into customers. And then… do the most important job: Turn your customers into salespeople.

The math is compelling. Most of the people in the world are not your customers. They haven’t even heard of you, actually. And while many of these people are not qualified buyers or aren’t interested in buying your product, many of them might be — if they only knew you existed, if they could only be persuaded that your offering is worth paying for.

But how on earth are you going to get them to know about you?"

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