Case study

British recruitment coach Aimee Bateman and his brandchild Careercake has quickly become famous around the world for their inspirational videos and talks. Having won the Talent and Innovation award at the 2013 Institute of Director Awards, the Canmol (Chartered Institute of Marketing) Marketer of the Year Award and quoted in The Independent, Observer, Glamour, The Huffington Post and Jobs and Career Magazine, the brand is firmly established as one of the UK’s leading careers consultancies. We were approached to help them translate their website, a bookful of great videos, career tips and advice into an award winning online learning platform and community dedicated to helping people to enhance their professional development.

The site is fully responsive, and comes packed with some of their best free videos, as well as a few short paid courses - Interview Masterclass, CV Success Masterclass and Successfully Completing Application Forms being the firsts. New courses will be released each fortnight, and all Careercake members are gifted with free 24 hr access as part of the website launch offer. Now when the site is opened (and received some lovely reviews), we are delighted to continue our work with Aimee and Kath on their universities and corporate offerings.